Rolodesi.Your desi brand directory.
Brands589
New York markets10
In New York122
Updated November 14, 2026
A running index of South Asian-owned brands and the pop-up markets where they actually sell. Free to browse. Coverage is deepest in New York, where the list started. Other cities are being added.
The list
A to Z within each category. Open a name for its listing, WEB for its website, or IG for Instagram. A yellow tag marks the New York area.
589 of 589 shown
Games
13 listingsBooks
6 listingsFashion
120 listings- 1 World FashionWEBIG
- AARA by SANAWEBIG, New York area
- Aaram SeWEBIG, New York area
- AARIAH by SabbineniWEBIG
- Aarika's ClosetWEBIG
- AbacaxiWEBIG, New York area
- AcroporaIG
- AivariWEBIG
- Akriti by ShakunIG
- Ali Haider CoutureWEBIG
- American BornWEBIG
- AmeshWEBIG
- AmmarahIG
- Anis CollectionsWEBIG
- Bedi NYCWEBIG
- BermèreWEBIG
- BHAVIG
- bisouNYCIG, New York area
- Boomie
- BrisaraWEBIG
- Chiffon & SpiceIG
- The Closet ChaosWEBIG
- Desi Revival EditIG, New York area
- DeviWEBIG
- Dudh SodaWEB
- EkadesmaWEBIG
- Erode ClothingWEBIG
- FaeellaWEBIG
- Ghazal VeilsWEBIG
- Gorur GhashWEBIG
- GULABIWEBIG
- Gundi StudiosWEBIG
- Hadiyah HussainWEB
- Harleen KaurWEBIG, New York area
- HoliCHICWEBIG, New York area
- House of UrmiWEBIG
- India's PopupWEBIG
- Indus Salon & BoutiqueWEB
- Isha Kesarwani New YorkWEBIG, New York area
- Jamil by MDWEB
- Jina ShiliIG
- Kaniz Boutique House
- KaraWEBIG
- Kareena's ClosetWEBIG, New York area
- KEVIVWEBIG
- The Khoj ShopWEBIG
- KhoobWEBIG, New York area
- KINISONIWEBIG
- Kissa Kids WearWEBIG
- Kothari The LabelWEBIG
- KYNAHWEBIG
- LabyrinthaveWEBIG, New York area
- LadkiPowerIG
- LadyTin LabelWEBIG
- LivalyaWEBIG, New York area
- Love CloselyWEBIG
- LUKHWEBIG
- M33NUIG
- MAABAEWEBIG
- Maison RaviWEBIG
- Maison TaiWEBIG, New York area
- Mani JassalWEBIG
- MargiWEBIG
- Mayyur GirotraWEB
- MERAKHIWEBIG
- Mitan Ghosh DesignsWEBIG, New York area
- The Mola FashionWEBIG
- MoncherieapparelWEBIG
- Naqsh EditIG, New York area
- NavaaWEBIG
- Nepali Clothing and CosmeticsWEB
- No BordersWEBIG
- NOKSHIWEBIG, New York area
- Nomi AnsariWEB
- NorBlack NorWhiteIG
- Pajama SutraWEBIG
- PaliWEBIG
- Papa Don't Preach by Shubhika
- Peace GreetWEBIG
- PheraWEBIG
- ProclaimWEBIG
- Profound Co. (FOUND)WEBIG
- quabWEBIG
- RaahiWEB
- RaasWEBIG
- Radhika & SamanWEBIG, New York area
- RAGAWEBIG
- RastahWEBIG
- Recover SeasonWEBIG
- RekhWEBIG
- RivesseWEB, New York area
- Riya CollectiveWEBIG
- Rongila FashionWEBIG
- RSdesignerstudioIG
- SaaRiiWEBIG, New York area
- SafrawnWEBIG
- SakhyaWEBIG
- Samia UsmaniWEBIG, New York area
- SANIWEBIG
- Saree House Toronto
- ShalukWEBIG
- SHE Next FashionWEB
- ShivajothiWEB
- Sithara by SriyaWEBIG
- Soleil et EtoilesIG
- SukushineWEBIG, New York area
- SunavworldWEBIG
- Supriya LeleIG
- SvariniWEBIG
- TamaashaWEBIG
- Terra IndeWEBIG
- TKCWEBIG
- UntitleWEBIG, New York area
- The Urban IndianIG
- Virsa ClothierWEBIG
- WestxEastWEBIG
- What is MoireWEBIG, New York area
- XauraWEBIG
- Zahra Moni Fashion and Beauty Inc
- ZorsayWEB, New York area
Jewelry + accessories
63 listings- AAKSHIWEBIG
- Aditi The BrandWEBIG
- Aks MathurWEBIG
- AlayaWEBIG
- AlmaariIG, New York area
- AloraIG, New York area
- Amaaya JewelryWEBIG
- Andaaz JewelersWEBIG
- Anuja Tolia JewelryWEBIG
- Ardur ShoesWEBIG
- BanglezWEBIG
- Bhavya RameshWEBIG
- Bibi's ChapterIG, New York area
- By SimranWEBIG, New York area
- Chakor CollectiveWEBIG, New York area
- Deepa GurnaniWEBIG, New York area
- ETERNAL Permanent JewelryWEBIG, New York area
- Gulaabi BabyIG
- Haati ChaiWEBIG
- HamailaWEB
- Hamro Jewelry & Gift ShopWEB
- House of NavedaWEBIG
- Hyperbole AccessoriesWEBIG
- InauryWEBIG, New York area
- Jahan & ShamsIG
- Jaipur RoseWEBIG, New York area
- Jewelry by PriyanaWEBIG
- Jewels By SanjamWEBIG
- Jhum Jhum JewelsIG
- Kaju StudiosWEBIG
- Khussa CoutureWEBIG, New York area
- LAKH
- MaaliciousWEBIG
- Matin EditWEBIG, New York area
- MaujhWEBIG
- My RivaazWEBIG
- Né NepalWEBIG
- Nepal Jewelry and Repair
- Nirozi JewelryIG, New York area
- NoolWEBIG
- NYRAWEBIG
- Pashmeen by MamtaWEBIG
- The Pink BazaarWEBIG
- Pipal PatiyanIG, New York area
- Pretty PoketsIG
- Rani JasmineIG
- ReeMat DesignsWEBIG
- Richa KanjaniWEBIG, New York area
- rozWEBIG
- Saaj by GWEBIG
- Sahar by ModestMiraWEB
- Shades of GoldWEBIG
- Snows DesignWEBIG, New York area
- SOIELIWEBIG, New York area
- Suneri JewelryIG
- Suva JewelleryWEBIG, New York area
- TenasatiWEBIG
- TesuBoxWEBIG
- Utopia JaipurWEBIG, New York area
- Vasdi JewelsIG, New York area
- ZaahiyahWEBIG, New York area
- ZAIWARWEBIG
- Zohra RahmanWEBIG, New York area
Beauty + wellness
77 listings- AavraniWEBIG
- AFSAANAIG, New York area
- Arch by SukiWEB
- Avya SkincareIG
- AYNI AYURVEDAWEBIG
- the beauty studioWEBIG
- BestPMULAWEBIG
- Bili BeautyWEBIG
- Brishti Beauty ParlourWEB
- BubbsiWEBIG
- Dapper SinghWEBIG
- Deeva Brows and Beauty
- DelhiciousWEB
- Diana’s Candles & SoapsWEB
- Eyebrow Art by Sonu
- Fable & ManeWEBIG
- Genuine RehabWEBIG
- GheeRootsWEBIG
- Glamorous Brows and Skin
- GN CollectionsWEBIG, New York area
- Grāmah BabyWEBIG, New York area
- HudaniWEBIG
- Indē WildIG
- Jahan FragrancesWEBIG, New York area
- Jannah FragranceIG
- JAYAWEBIG, New York area
- JaysriiWEBIG
- JHobby Makeup StudioWEBIG
- Journ BeautyWEBIG
- Just B CosmeticsWEBIG
- KalaiaWEBIG
- Kiara NaturalsWEBIG
- Kulfi BeautyWEBIG, New York area
- Lily Alvee SkincareWEBIG
- LIVE TINTEDWEBIG
- Love, IndusWEBIG, New York area
- LUNE CHARIEWEBIG
- Make My DayWEBIG
- Maliha Khan MakeupWEBIG, New York area
- Mango PeopleIG
- MehndikälogieWEBIG
- Mitti ParfumWEBIG
- MOKSHA Threading & SpaWEBIG
- Mudita EarthWEBIG
- My Brow StudioWEB
- Namaste Brows and BoutiqueWEBIG
- NAMI EssentialsIG
- NootrientWEBIG
- ObviWEBIG
- Om MamahWEBIG
- PAAVANI AyurvedaIG
- Pearl Salon
- Petals & PodsWEBIG
- PureEarthWEBIG
- RanavatWEBIG
- Rella BeautyWEBIG
- Ruh Skin CoWEBIG
- SahajanWEBIG
- Samreens VanityWEBIG
- Sandy's Threading & BeautyWEBIG
- SeenayaWEBIG
- Shaz and KiksWEBIG
- Shree Threading & SpaWEB
- Siri Eyebrow Threading & EyelashesWEBIG
- Sisters & LabWEBIG
- SOMA AYURVEDICWEBIG
- Sringar Hair DesignWEBIG
- SudharWEBIG, New York area
- Sutra Threading SalonWEB
- TheAgelessBoxWEBIG
- This Is SilkWEBIG
- UMA OilsWEBIG
- Vasanti CosmeticsWEBIG
- VediWEBIG
- Visha SkincareWEBIG
- With UmaWEBIG
- Wow Beauty CentersWEBIG
Food + drink
131 listings- AdukaleWEBIG
- Ahista TeaWEBIG
- AISH WellnessWEBIG, New York area
- Alai CoffeeWEB
- AshaPopsWEBIG
- Aunty MisriWEBIG
- AyurSome WellnessWEBIG, New York area
- Baabu FoodsWEBIG
- Bakes by AliyaWEBIG
- BellybeesWEBIG
- BrightlandWEBIG
- Brook37WEBIG, New York area
- Brooklyn Curry ProjectIG, New York area
- Brooklyn DelhiWEBIG
- Cacao And CraveIG
- Chaat DogWEBIG, New York area
- The Chai BoxWEBIG
- Chai DiariesWEBIG
- Chai StreetIG
- Chai TonicsIG
- Chaiwala USAWEBIG, New York area
- Chikka ChikkaWEBIG
- Chocolat UzmaWEBIG
- The Cumin ClubWEBIG
- Daru DesiWEBIG
- Deep Indian KitchenWEBIG
- Desi GalliWEBIG, New York area
- Dessert RaaniIG
- Diaspora Co.WEBIG
- DoosraWEBIG
- Doughnit GoodsIG
- Drink Bombay PopWEBIG
- Drink ZenDayIG
- DrooshWEBIG
- Eastern Liquor USAIG
- ElementsWEBIG, New York area
- Fomo MomoIG
- Fontainhas DukaanIG, New York area
- Fonty's Deli + DukaanIG, New York area
- Garam GoddessWEBIG
- Halwa NYCWEBIG, New York area
- Happy Cat CoffeeWEBIG
- Herbs & KettlesWEBIG
- Himalko TeaWEBIG
- Hot Chai LadyIG
- Humble Origins SuperfoodsWEBIG
- Jar MasalaWEB
- Jaswant's KitchenWEBIG
- Jaya's PreservesWEBIG
- JC TeaWEBIG
- JungleeWEBIG
- Just Cakes BakeshopWEBIG
- KAAFI by ChaiguyIG
- KadakIG
- Karma NutsWEBIG
- Karma Wellness KitchenWEBIG
- The Kati Roll CompanyIG
- Kay's CurriesWEBIG
- KhaloWEBIG
- KhudiWEBIG, New York area
- KhushiWEBIG
- Knead Some Love NYWEBIG, New York area
- Kola GoodiesWEBIG
- Kolkata Chai Co.IG, New York area
- Konjum CoffeeWEBIG
- Laumière Gourmet FruitsWEBIG
- Leely ChaiWEBIG
- Let Me SnackWEBIG
- Lotus Lane CoffeeWEBIG
- Madhrasi ChaiWEBIG
- Maharajah CoffeeWEBIG
- MalaiIG, New York area
- Masala BlissWEBIG
- Masala FactoryWEB
- Masalawali ChaiWEBIG
- Maya KaimalWEBIG
- Mazala PizzaWEBIG
- Milk and CardamomWEBIG
- moji masalaWEBIG
- Momo CraveIG
- Mykah NYCWEBIG, New York area
- Naidu WinesWEBIG
- Namkeen QueensWEBIG
- Nature's GuruWEBIG
- Nepali Tea TradersWEBIG
- NishaanWEB
- Noor SquaresWEBIG, New York area
- NumkiWEBIG
- One Stripe Chai Co.IG
- OSHi GHEEWEB
- PangatIG, New York area
- Panna II GardenWEBIG, New York area
- Paul John CaffeineWEBIG
- Peepal PeopleWEB
- Pitha Ghor and Sweets
- PODI LifeWEBIG
- Pure Indian FoodsWEBIG, New York area
- PYO ChaiWEBIG, New York area
- RAANIWEBIG
- RasmIG
- Rose & Petals HiTea DessertIG, New York area
- Roshona Bilash USAWEBIG
- Sach FoodsWEBIG
- Sambar KitchenWEBIG
- Samsara NutritionWEBIG
- SatyaWEBIG
- Shompa's GoodsWEBIG, New York area
- Simply BhonuWEBIG
- SimrancooksIG
- SincerelyWEBIG
- Sister SisterIG, New York area
- Sivaro SnacksWEBIG, New York area
- Sowaka FoodsWEBIG
- SpicewallaIG
- SpicytudeWEBIG
- Sukhi'sWEBIG
- Sweets of RampurIG, New York area
- TAGMOIG, New York area
- Tasty Heat’sWEBIG
- The Tea HeavenWEBIG
- Transcendence CoffeeWEB, New York area
- TrufillsIG
- Uncle T SpicesWEBIG
- Utsav FoodsWEBIG
- The Vada Pav ProjectIG, New York area
- Varah Gourmet LuxuriesWEBIG
- WhipddWEB
- WOOPS!IG, New York area
- XocolattiWEBIG, New York area
- Yeri CoffeeWEBIG, New York area
- Zing PantryWEBIG
Home
35 listings- AaponWEB
- ADITIWEBIG, New York area
- Arjuna Design StudioWEBIG
- AURJAIG
- AyurLight CandlesWEBIG, New York area
- Banyan & BirchWEBIG
- Birthdate Co.WEBIG
- BlissvedaWEBIG
- CASA by ArmaanaWEBIG
- Chanda Candle Co.WEBIG
- DHOA STUDIOWEBIG
- ehsaasWEBIG
- ElamiWEBIG
- fazool homeWEBIG, New York area
- Filling SpacesWEBIG
- The Heritage StoryWEBIG
- house of RANNIWEBIG
- House of SaajWEBIG
- HumayshaWEBIG
- Infusion Candle Co.WEBIG
- KaahaniWEBIG
- KishmishWEBIG
- Kundan Paaras
- Noorvaan CandlesIG, New York area
- P-TALWEBIG
- Saffron MarigoldWEBIG
- Sage & WildWEBIG, New York area
- Scrumptious WicksWEBIG, New York area
- Smriti DesignsWEB
- Sukoon by KanikaWEBIG
- SundurbanWEBIG, New York area
- Taati StudioWEB, New York area
- Tinted HeritageWEBIG
- TriDeviWEBIG, New York area
- Vichaar & PremWEBIG
Art + craft
36 listings- Amy Malkan DesignsWEB
- Arora Bori IllustrationWEBIG
- Art with ManasiIG, New York area
- Chai & ConfettiIG
- Created By KeertanaWEBIG
- The Cute PistaWEBIG
- Divya ParikhIG, New York area
- Kathmandu BoutiqueWEB
- KD Kaur GalleryWEB
- Kesha DalalWEBIG, New York area
- Kneaded EarthWEBIG
- Lazy Dragon CeramicsWEBIG
- Malai StudiosWEBIG
- Matka CeramicsWEBIG, New York area
- Mir Valley CeramicsWEBIG, New York area
- Misha Japanwala
- Mud Club ATXWEBIG
- Muse PrernaIG, New York area
- MyDecorifyIG
- Navina SenthilIG
- NehaXStitchWEBIG
- Never Not New YorkWEBIG, New York area
- Nida MakesWEB
- Old TibetWEBIG
- Paper SamosaWEBIG
- Pottery by ShikhaWEBIG
- PyarfulWEBIG
- Raina PahadeIG, New York area
- Ruqaiyyah PatelWEB
- Sabrina ElahiWEBIG
- SamairuWEBIG
- Shakya TradingWEB, New York area
- Tara YamaiWEBIG
- TAV CeramicsWEBIG
- Teal FireflyWEBIG
- with love, nawalieeeWEBIG, New York area
Events + services
64 listings- Abinaya Arts Academy
- AK.creativessWEBIG, New York area
- Allure AffairWEBIG
- Aparna's Dance StudioWEBIG
- Avant PlannersWEBIG
- The Bhakti Yoga Movement CenterWEBIG
- Black Iris StudiosWEBIG
- Bloom & BrewIG, New York area
- BollyPopWEBIG
- DavidAnn WeddingsWEBIG
- The Desi BrideIG
- DFD AcademyWEBIG
- Events by Erika V
- Fancy FloristIG
- Fleur & HerWEBIG, New York area
- The Gurukul Performing ArtsWEBIG, New York area
- Hafsa’s HennaWEBIG
- Halifax HennaWEB
- Harini Chokshi PhotographyWEBIG
- Henna by AxaIG, New York area
- Henna by MobinaWEBIG, New York area
- Henna By PurviWEBIG
- Henna by RamaWEB
- Henna by RuhiWEBIG
- Henna DesignsWEB
- Henna HopesWEBIG
- Henna4YouWEBIG
- Hindustan Arts Academy
- House of Talent StudioWEBIG, New York area
- Indigo Love StudiosWEBIG
- IshanpreetiWEBIG, New York area
- Kala VandanamWEBIG
- Kaleidoscope Dance AcademyWEB
- Kamini's MehndiWEBIG
- Katha Dance TheatreWEBIG
- Kathak RhythmsWEBIG
- KismatIG, New York area
- Lens and Beyond PhotographyWEBIG
- Manasi's ArtWEBIG
- Mehendi by MonikaIG
- MKEshoots PhotographyWEBIG
- Mythili Dance AcademyWEBIG
- Nartan School of DanceWEB
- Natraj Dance School of Art
- Neha Assar ArtistryWEBIG
- Noorflower Events
- Nrithya Bharathi Institute of Dance
- Oak + Lotus YogaWEBIG
- Rags to RickshawsIG
- Regatta Kala KendraWEBIG
- Saanwee Performing ArtsWEB
- Saba Decor RentalsWEBIG
- Samaa Events by Samia
- Shubh HennaWEB
- SidPix StudiosWEBIG
- Split Soul Dance Station, New York area
- Tanushree Vaidya PhotographyWEBIG
- Tarana School of KathakWEBIG
- Thoranam DecorsIG
- The Touch of DimpleWEBIG
- Triveni School of DanceWEBIG
- Wanna ChaatIG, New York area
- Wedding DocumentaryWEBIG
- Wrapped In BloomWEBIG, New York area
Everything else
44 listings- Ahimsa HomeWEBIG
- AinaIG
- Anu AstrologyIG
- Bhaalu BooksWEBIG
- BhashaKidsWEBIG
- Chobhar IncWEBIG
- Chutney MagazineWEBIG
- CocoaTownWEBIG
- Cultured BlockWEB
- Culturorama ToysWEBIG
- Deshe Bideshe News PortalWEB
- DibbiWEBIG
- DoonyaIG, New York area
- En Route DesignsWEB
- Flagship Media RecordsWEBIG
- The Gabble CompanyWEBIG
- GraphicscapeWEB
- Guba PublishingWEBIG
- HazinaIG
- Hey KahaniIG
- Hindi By ReenaWEBIG
- House of TimepassWEBIG, New York area
- The Imagination SpotWEBIG
- In KidZWEBIG
- Ish DollsWEB, New York area
- ISHQWEB
- Kids BoloWEBIG
- KudosWEBIG
- Malabar BabyWEBIG
- Masala My LifeWEBIG
- MorWEBIG
- mud roomIG
- MulCreationsIG
- Party Rickshaw
- PotliWEBIG
- RamsMadeItIG
- Rishta AuntieWEBIG
- Silk + SonderIG
- TaarimaaIG
- Unapologetically DesiWEBIG
- The Urban RomanticistIG
- Weekly Bangla KagojWEB
- Weekly Bangla MailWEB
- Wildfires BookshopWEBIG
By city
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Once a month: new brands, upcoming markets, and first word when the full sheet goes on sale.
New York markets
Markets, pop-ups and cultural events we track. All are in New York City for now. Brand counts come from published rosters and listings.
PAAC '26: Pakistani-American Artists' Convention
Rollin Studios, Greenpoint, Brooklyn
Inaugural: Nov 14, 2026
0brands tracked
Milna Market
Industry City, Brooklyn
2026 editions: Mar 1, May 17, Nov 15
124brands tracked
El Souq
Pop-ups across New York City
Last: Oct 3, 2026, Industry City
0brands tracked
Masala Mingle
Hana House, Downtown Brooklyn
Edition 01: May 23, 2026. Edition 02 to be announced
12brands tracked
South Asian New York Fashion Week
New York City
Launched Sept 2022. Currently rebuilding
25brands tracked
Smorgasburg Festival of Tea: Brown Girl Mag pavilion
Williamsburg and Prospect Park, Brooklyn
Aug 8 and 9, 2026
20brands tracked
Smorgasburg Diwali: Festival of Bites
Williamsburg and Prospect Park, Brooklyn
Oct 2025. Returned Oct 18, 2026
16brands tracked
Made with Pyaar
New York City
Oct 4, 2026
0brands tracked
Jazba Bazaar
The Jazba Collective
Aug 2026
5brands tracked
Queer Diwali Ball
Brooklyn Community Pride Center, Crown Heights
Fourth year: Nov 13, 2026
0brands tracked